Beliefs & Values

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​Why do you need a consultant?  Debra can partner with your organization and immediately help you to get key projects done.  She can help you clarify purpose and focus,  set the right priorities, and build the right strategic plan and the organizational design, tools, and processes to measure your success.   She can be trusted to work throughout the organization.   She brings energy and focus to every project. She is your partner. 

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On Leadership & Team Building

• Leadership can be learned.  
• Great leaders come in all shapes and sizes, but they all care deeply about their people and their organization.  
• All great leaders are learners who always strive to know more...about themselves, about the competition, about how their customers are changing.
  
• The best leaders create great executive teams and a clear mission and vision for the future.

On Strategic Planning

• Strategy is about making the right choices.
  
• It's about knowing your market and your customers, and knowing your capabilities and matching those up with a plan that you can (and will!) implement.
•  Good strategic planning helps you to say no to many competing priorities.  It includes dreaming...but at the end it includes concrete actions that you will do tomorrow. 

On Content & Digital Strategy

• Good content matters more than ever before, and it can distinguish you from everyone else.  
  
• Do you have something truly unique to offer?  Are you presenting it in ways that are compelling and accessible?
  
•  Are you creating content and services that are immediately useful and easy to buy? 
  
• Is your online learning deeply engaging and compelling?