Beliefs & Values

---

A GOOD CONSULTANT SAVES YOU TIME & MONEY.  

Why do you need a consultant?  A good consultant can come into your organization and immediately help you to get key projects done.  She can help you sort priorities, and can hold you and your team accountable.  She can be trusted to work throughout the organization.  Her first credo is "Do no harm".  She will help you sort data and information, but will never create "make-work" exercises that don't lead to real results.  She brings energy and focus to every project.  She will tell you the truth. She is your partner. 

Leadership & Team Building

I believe that leadership can be learned.  Great leaders come in all shapes and sizes, but they all care deeply about their people and their organization.  All great leaders are learners who always strive to know more...about themselves, about the competition, about how their customers are changing.  They create great executive teams and a clear mission and vision for the future.

Strategic Planning

I think that strategy is about making the right choices.  It's about knowing your customers, and knowing your capabilities and matching those up with a plan that you can (and will!) execute.  Good strategic planning helps you to say no to many competing priorities.  It includes dreaming...but at the end it includes concrete actions that you will do tomorrow. 

Content & Digital Strategy

It's clear that good content matters more than ever before, and it can distinguish you from everyone else.  Do you have something truly unique to offer?  Are you presenting it in ways that are compelling and accessible?  Are you creating content and services that are immediately useful and easy to buy?